Radiohead, In Rainbows, and the Inevitable Age of Pay What You Want Pricing
- S1E1
- 42:25
- September 21st 2021
In this episode, we explore Radiohead's 2007 digital album release where the band allowed fans to download In Rainbows for any price they wanted - even for free.
Was it a good idea? Did it work? We break down research in marketing and psychology to answer these questions.
And maybe... just maybe, Pay What You Want pricing is the future for small artists and online communities.
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Read the essay here: https://www.tjneathery.com/post/radiohead-in-rainbows-pay-what-you-want-pricing
How I Think About X
"How I Think about X" is a podcast exploring new ideas from "What is" to "What could be." Each show covers an essay that reveals new perspectives on the way we live our modern lives.
Hosted by TJ Neathery.
Topics include literature, faith, business, technology, and civil life.
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