In this episode, Max and Adam discuss the principles of selling on outcomes, rather than on features.
Some of the most well-known brands have been selling like this for years with amazing results. You can do this too!
The Humanised Marketing Podcast
The Humanised Marketing Podcast has been created for ambitious business owners, entrepreneurs and marketing leaders to understand and share the latest marketing and business techniques and trends.
Hosted by Adam Smith and Max Brooks from the leading UK based Growth & Marketing Agency, Damteq.
Humanised Marketing should be seen as a brand-building exercise to grow your brand experience, trust and credibility. Each week we cover a new topic which outlines a fundamental of this framework, helping you to build the humanisation of your brand. Most importantly, the benefits you gain from humanising your brand.
We also invite industry experts and guest speakers on episodes who can share their insights into brand building and humanised marketing techniques.
With authentic content, we believe in ‘practice what you preach’ and so this is an authentic podcast with no post-production or editing.
Love our podcast? Don’t forget to share on social media with a link to this website and #humanisedmarketing