Using Grassroots Marketing to Grow Your HVAC Company to $4M with Jeremy Goff artwork
HVAC Financial Freedom

Using Grassroots Marketing to Grow Your HVAC Company to $4M with Jeremy Goff

  • S1E1
  • 42:07
  • August 4th 2022

Welcoming Jeremy Goff to the HVAC Financial Freedom podcast!

Jeremy is the founder and owner of Top Rank Heating & Air Conditioning Inc., a family-owned and operated organization based in Northern California specializing in HVAC maintenance, repairs, replacement, and new residential and light commercial construction.

In this podcast, we had an incredible conversation on his journey from being laid off in 2010 to building a $4M/year residential HVAC company.

We'll also dive into his story, advice for young contractors around taking a grassroots approach, what's working well in business today, and you'll also learn...

1:42 Introducing Jeremy Goff

2:48 Jeremy’s Story of How He Started His Company During The 2010 Economy

9:27 The Surprising Reason Why Jeremy Switched From Doing Commercial Work To Residential Work (Even though it meant he was turning down $100K+ jobs!)

12:05 The “Givers Gain” Mentality & How Jeremy Used Grassroots Marketing To Get To His First $500K in Business

16:29 How Jeremy Turned a 75-cent Investment Into a New AC Install in Less Than Two Weeks

17:59 What Jeremy is Doing To Address Rising Costs Across The Industry and In His Home State of California

21:51 How Jeremy Has Been Addressing Staffing Issues & The Specific Benefit Packages He’s Created To Retain Employees

25:09 The Importance of Building an "Abundance Mindset" and Not Being Afraid of Your Employees End Up Being Contractors

27:27 Where Jeremy See His Company in The Next Five Years

29:19 The Importance of Branding for Starting HVAC Businesses and How You Can Seem To Be “Everywhere” In Your Market

31:56 Jeremy’s Growth Projections & Plans To Go From $4M To $10M Over The Next Few Years

33:47 Jeremy’s Rule of Thumb: How Many People You Need For Every Million Dollars of Revenue

34:36 The Importance of Mentorship and Training While Growing Your HVAC Company

36:27 Steps You Need To Take Before Making The Leap To Start Your Own HVAC Business

39:12 The Leader Sets the Pace

Tune in and see how you can take your business to the next level!

📢 Connect with us!

👉 Full episode can be found here: https://polianna.net/using-grassroots-marketing-to-grow-your-hvac-company-to-4m-with-jeremy-goff/

👉 Join our FB Group: https://www.facebook.com/groups/hvacfinancialfreedom/

📢 Connect with Jeremy!

🌐 Visit his website at: https://hvac.toprankinc.com/

📧 Email him at: [email protected]

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Sponsored by: Polianna.net

HVAC Financial Freedom

The HVAC Financial Freedom Podcast is a podcast for residential HVAC contractors, where you’ll hear from successful contractors and industry experts on how you can start, grow, scale, and market an HVAC business.

Follow us for tips, and strategies to generate more business for all your heating and cooling repair, installation, and replacement services!