Back to the Basics: What is Customer Discovery? artwork
In The Soup

Back to the Basics: What is Customer Discovery?

  • E39
  • 21:36
  • October 2nd 2024

Happy #InTheSoup 🍲 Wednesday!

Whether you are a very early-stage startup or a far off company, you are always having to discover what your customers need as they (and your business) evolve. That's why in today's episode, hosts Jenn Summe of Primordial and Melissa Crosby of Colopy Ventures are joined by local customer discovery experts to break down customer discovery and what it consists of.

They are joined by Rob Cotter, the Founder and CEO of Environmental Transit Authority and the creator of the eco-friendly, solar/hybrid-powered ELF, and John Austin, who is currently a mentor/coach for startups since having graduated from being a Senior Director at NC IDEA for over six years.

In The Soup

"In The Soup" answers the most pressing questions from the Triangle startup community. Each week, host Jenn Summe from Primordial solicits questions from listeners and gathers insights from local experts.

Send your questions to [email protected]!

Meet the Host

Jenn Summe  avatar
Jenn Summe
Primordial

Jenn Summe is the driving force behind Primordial, an early-stage investment initiative from Colopy Ventures. With 8 years of experience in the Triangle tech startup scene, she brings a wealth of operational knowledge in business development, marketing, and customer experience to her investments. Jenn helps to nurture up to 10-12 Triangle-based tech startups each year.