How To Build Your Brand with Early Adopters and Market artwork
In The Soup

How To Build Your Brand with Early Adopters and Market

  • E35
  • 22:10
  • September 4th 2024

Are you still hungry for the ingredients needed to build a successful startup? Well, good news! In The Soup Wednesdays are back to give you just that and much more!

In this week's season opener episode, hosts Jenn Summe and Melissa Crosby of Primordial are stirring the pot on how to build your brand with early markets and adopters.

Helping them cook are Lauren McCullough of Tromml and Susan Wall of (previously) Corevist.

In The Soup

"In The Soup" answers the most pressing questions from the Triangle startup community. Each week, host Jenn Summe from Primordial solicits questions from listeners and gathers insights from local experts.

Send your questions to [email protected]!

Meet the Host

Jenn Summe  avatar
Jenn Summe
Primordial

Jenn Summe is the driving force behind Primordial, an early-stage investment initiative from Colopy Ventures. With 8 years of experience in the Triangle tech startup scene, she brings a wealth of operational knowledge in business development, marketing, and customer experience to her investments. Jenn helps to nurture up to 10-12 Triangle-based tech startups each year.