CMO to CGO: is this the next great marketing reset?

In this episode, we sit down with longtime Venwise member and brand strategist Matt Spangler to explore how go-to-market strategy is evolving in the AI era. Drawing on experience leading marketing at Compass and advising startups through his work at Spangler Studio, Matt shares practical insights on the rise of the “Head of Growth,” shifting org structures, the changing role of SDRs, and how companies can personalize outreach at scale. They dig into the death of “spray and pray” tactics, the power of community-driven marketing, and why SEO and brand design must adapt to AI agents. For leaders navigating business transformation, this is a must-watch on staying competitive in today’s B2B landscape.