Giuseppe Viani is the CEO of Secolo21 farm which was established in 2009 with the aim to produce high quality organic EVO in Sicily.
He has been dedicating most of his career to the quality food business, consolidating since 2007 his entrepreneurship in the Russian Federation, where he introduced a pioneering concept of real homemade Italian style gelato shops.
Achieving the official European Agribusiness Manager title, enabled Giuseppe to further develop Secolo21. The first goal has been to implement organic standards in the care and cultivation of the 380, mostly secular, olive trees. As a result, this has led to obtaining the “Bio” certificate, issued by the Bioagricert certification body, as well as the IGP (Protected Geographical Indication) attestation, issued by the region of Sicily.
Currently, Giuseppe is consolidating the sales & marketing strategy of Secolo21 brand, focusing on selected distributors and a demanding clientele across the world.
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