S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
- S6E5
- 1:07:20
- March 24th 2025
Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point.
👉 Learn more: https://justcreative.com/podcast/
No fluff. Just straight-up marketing truth from one of the sharpest minds in the game.
We discuss:
▶︎ Marketing Myths & Industry Bullsh*t
▶︎ The Biggest Problem with Brand Education (and why it’s broken)
▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?)
▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat)
▶︎ The ROI of Branding (Can you actually measure it?)
▶︎ AI & Branding—Beyond the Hype (Including the rise of RitBot)
▶︎ Mark’s Take on Branding Thought Leaders
▶︎ Differentiation AND Distinctiveness (Why the debate still won’t die)
▶︎ Rapid-fire Q&A madness
Warning: If you’re easily offended, maybe sit this one out.
Tune in now!
JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.