S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein
- S4E10
- 50:06
- June 28th 2023
Mastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein!
đď¸ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades.
đ˘ Step into the captivating realm of brand creation amidst regulations, where Terri unveils her groundbreaking methods and invaluable experiences in the medical field. Discover how she skillfully guides customers to 'way-find' and effortlessly navigate through her Shelf Sight Sequence, tapping into our innate ability to perceive colors, shapes, and symbols.
đ Brace yourself for a deep dive into the core challenges encountered in regulated spaces and Terri's ingenious solutions. Uncover the pivotal role distinctive assets play as strategic drivers and gain invaluable insights on how to conquer the unique hurdles faced by brand builders operating in regulated environments.
⨠Don't miss out on this dynamic conversation packed with wisdom and inspiration. Tune in now and revolutionize your brand-building game in the world of regulations!
JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedInâs âBest ofâ for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.