S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē
- S6E20
- 56:36
- December 19th 2025
From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest.
Learn more at https://justcreative.com/podcast
In this episode of JUST Branding, we sit down with Brandon Kim, co-founder of Brevitē, to unpack how a scrappy Kickstarter project became a beloved camera bag brand for photographers, creators, and everyday explorers.
We get into the real strategy behind their early momentum, including how they positioned in a crowded category, what they got right about their audience, and how they balanced instinct, research, and creative direction to build a brand people want to be part of.
Brandon also shares what bootstrapping taught them about pace, priorities, and protecting the “soul” of the brand while scaling operations.
If you’re building a DTC brand, growing a challenger business, or trying to create genuine community instead of empty reach, this one’s packed with practical lessons you can steal.
In this episode, you’ll learn:
- How Brevitē found whitespace in a saturated market
- What made their Kickstarter campaign resonate early
- How they approached positioning, identity, and brand voice
- The tradeoffs of bootstrapping versus outside investment
- How they built community and creator advocacy without chasing vanity metrics
- What’s next as Brevitē evolves from product to lifestyle
JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.