S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny
- S7E8
- 41:34
- May 25th 2026
In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market.
Learn more at https://justcreative.com/podcast
Emily is the creator of the Fully Saturated report and founder of a micro studio focused on positioning and voice. Together, we explore why so many agencies struggle to stand out, what strong positioning actually looks like today, and how agencies can build relevance in an AI-enabled world.
We discuss:
• Why agency positioning often falls flat
• The real meaning of “fully saturated”
• How verbal identity creates distinction
• The role of personality and point of view
• What agencies can offer that AI can’t
• How micro studios and modern agencies can stay valuable
Whether you’re a strategist, designer, consultant, or agency founder, this conversation will challenge how you think about differentiation, positioning, and the future of creative businesses.
Grab the report @ https://fully-saturated.com/
Use code: LASTCHANCE for 75% off
Now only £95.
Ends: 30th June 2026
JUST Branding
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.