⛳ 🌱 The Masters Effect: What Augusta Can Teach Every Lawn Pro
- S2E129
- 59:41
- April 13th 2026
On this episode of "Keeping Up With the Joneses" on Turf’s Up Radio, The Green Industry Couple dives into what we’re calling “The Masters Effect”—the powerful influence that elite turf management at Augusta National has on expectations across the entire green industry.
From the flawless fairways of Augusta National Golf Club to everyday residential lawns, clients everywhere are asking for that same lush, striped, picture-perfect look… but what does it actually take to deliver it?
In this episode, we break it all down:
- 🏆 Masters recap + course conditions.
- 🌿 Inside Augusta National’s turf strategy.
- 🏡 The truth about “instant” lawn renovations (and what to tell your clients).
💡 The Masters Effect is real—and it’s shaping client expectations, pricing, and the future of lawn care and landscape professionals everywhere.
Whether you’re a contractor, turf manager, or homeowner chasing that Augusta look, this episode will give you real insight, real strategy, and real talk.
🎧 Tune in, take notes, and elevate your game.
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GREEN & GROWIN' 26
Keeping up with the Joneses
Eric "The Turf Teacher" Jones and Jennifer "The Turfette" Jones bring you "Keeping Up With The Joneses" only on Turf's Up Radio - your industry, your station. You can listen LIVE! weekday mornings from 8:00 - 9:00 a.m. EST. Eric and Jennifer discuss green industry topics and interview top industry business leaders from their Turf Teacher, Inc. seminars. If you can't make industry events, we'll be there covering the education classes and tradeshow floor. We have you covered in the green industry. Eric and Jennifer own Elite Landscape Contractors, Inc. and Turf Teacher, Inc. Eric is a professor of Horticulture and Landscape Architecture and Jennifer is a Horticulturist and Business Consultant. They have five children and five dogs and live on their 30 acre strawberry farm.