
Behind Reality TV’s Biggest Hits: Jeff Jenkins on Paris Hilton, Kim Kardashian, and Storytelling That Sells
- S2E4
- 44:04
- August 5th 2025
In this episode of Technically Creative, Orlando Wood sits down with Jeff Jenkins; Founder and President of Jeff Jenkins Productions, and the producer behind The Simple Life, Keeping Up with the Kardashians, Bling Empire, and Hulu’s Secret Lives of Mormon Wives, to unpack the craft of reality TV from the man who helped define it.
From creating Paris Hilton and Nicole Richie’s comedic playground to capturing the Kardashian family’s transformation into a billion-dollar brand, Jeff shares the instincts, casting secrets, and creative pivots that have kept him at the top of the game for over two decades.
Jeff’s career spans from his early days at Bunim/Murray Productions (the birthplace of The Real World) to running his own company and producing hit shows across Netflix, Hulu, and Peacock. Along the way, he’s witnessed the genre’s evolution; from pure documentary to guided storytelling to a return to vérité and reveals why social media has pushed reality TV back toward raw, unfiltered moments.
He also opens up about:
- How The Simple Life and Keeping Up with the Kardashians changed the definition of fame
- What makes someone “lean in” to the camera — and why not everyone can do it
- The art of shaping story without breaking authenticity
- How to spot the “anchor” personality in an ensemble cast
- Why filming outside LA is changing the types of stories we see on screen
- The tech upgrades that made reality TV look like cinema
- His philosophy on failure and the $200,000 lesson that shaped his career
From Utah mom-fluencers to Missouri cattle ranchers to yacht-based dating shows, Jeff is still proving that the most compelling reality TV comes from putting the right people in the right setting - and letting real life take it from there.
Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.
Technically Creative by KoobrikLabs
Technically Creative by KoobrikLabs explores how technology and AI are transforming the creative industries.
In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential.
How can AI enhance the creative process without replacing the human touch?
What emerging technologies are reshaping content production?
How can creative teams stay ahead in a tech-driven landscape?
These are the questions that our host, Orlando Wood, seeks to answer on this show.
In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges.
You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs
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