
The Future Is Untold: Darren O’Kelly on Creativity, Culture, and Cloud-Native Storytelling
- S2E13
- 54:20
- October 10th 2025
In this episode of Technically Creative, Orlando Wood sits down with Darren O’Kelly, CEO and co-founder of Untold Studios, to explore how one of the most forward-thinking creative companies in the world is reshaping the future of entertainment, VFX, and storytelling.
After 15 years leading The Mill, Darren left to build something radically different—a studio built entirely in the cloud, powered by artistry, and born out of independence. From creature design in Mission Impossible and The Crown to developing music shows with Billie Eilish and Imagine Dragons, Untold has quickly become a creative force across film, television, advertising, and music.
Darren shares the story behind Untold’s creation, how the fall of Technicolor reshaped the industry, and what it took to onboard 550 VFX shots from Alien Earth within 10 days—all thanks to their cloud-native infrastructure. He also dives into how Untold uses AI not as a replacement for creativity, but as a tool for precision control—from de-aging models to relighting live-action scenes without breaking cinematic integrity.
But at its core, this episode is about something deeper:
Why human connection, story, and emotion will always outlast any technology.
Orlando and Darren explore:
- How Untold became the world’s first fully cloud-native studio
- What the fall of Technicolor revealed about legacy models in VFX
- The role of adversity and adaptability in building new creative cultures
- Why “precision control” is non-negotiable for high-end storytelling
- Untold’s approach to AI—solving real problems, not hype-driven ones
- The power of blending music, production, and technology under one creative roof
Why art and commerce aren’t enemies—and why culture is Untold’s secret weapon.
Technically Creative by KoobrikLabs
Technically Creative by KoobrikLabs explores how technology and AI are transforming the creative industries.
In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential.
How can AI enhance the creative process without replacing the human touch?
What emerging technologies are reshaping content production?
How can creative teams stay ahead in a tech-driven landscape?
These are the questions that our host, Orlando Wood, seeks to answer on this show.
In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges.
You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs
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