When Production is Paramount: How Superbloom Rebuilt the Creative Pipeline

In this episode, Orlando speaks with Tom Dunlap, Co-Founder and Chief Content Officer of Superbloom House — a creative collective, agency, and production company built for a new era of content creation.

With a background that spans Wieden+Kennedy, RSA Films, and 72andSunny, Tom shares how Superbloom emerged during the pandemic with a simple but powerful goal: to bring the best parts of entertainment and advertising into one cohesive, culture-first ecosystem. They discuss the power of putting producers at the center, why Superbloom doesn’t separate art from commerce, and how to build fast, secure, scalable production without sacrificing creative integrity.

The conversation explores Superbloom’s unique structure, how they tap unexpected creative voices, and why speed isn’t just a tech feature — it’s a creative advantage. Tom also reflects on a formative career lesson about missing an opportunity he didn’t realize he was in the running for — and how that changed the way he works forever.

Whether you’re in branded content, entertainment, or agency work, this is an episode about rethinking the pipeline from the inside out — and building a model that actually works for the people making the work.

Orlando and Tom explore:

🔹 Why Superbloom blends agency, collective, and production under one roof

🔹 How to structure for speed, security, and collaboration

🔹 The creative producer’s evolving role in branded entertainment

🔹 Why producers should be at the strategy table

🔹 The moment Tom learned the value of never underestimating your shot

Useful Links:

🔎 Find out more about Superbloom: https://superbloomhouse.com/

🔎 Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-dunlap-76a2696/

🔎 Visit KoobrikLabs: https://koobriklabs.com/

🔎 Connect with Orlando Wood: https://www.linkedin.com/in/orlando-wood/