
You Can't Automate Taste: Editing, AI, and Creative Survival
- S1E9
- 1:11:07
- May 13th 2025
In this episode, Orlando Wood sits down with Jane Dilworth – co-founder of the award-winning post-production company Work Editorial – for a wide-ranging, honest conversation on longevity, leadership, and the invisible art of editing.
From navigating the shift to remote collaboration during lockdown to building a post house grounded in trust and shared ownership, Jane shares what it really takes to run a world-class editorial company for over 20 years. They explore the subtle dance between director and agency, the editor’s role as storyteller and diplomat, and why real creative magic happens when ego steps aside.
This episode is a deep dive into the evolution of the post industry – from DigiBeta machines and film negs to the rise of Evercast and AI-assisted workflows – and what’s been lost (time, trust, long lunches) and what still matters most (taste, care, and craft).
Orlando and Jane cover:
- Why the best editors are invisible storytellers and emotional translators
- How Work Editorial built a global company without losing its soul
- What the UK and US post cultures get wrong – and right – about collaboration
- Why generosity and culture-building are the real secrets to longevity
- How the economics of post are shifting, and why good work still leads the way
Whether you're a creative leader, editor, or just someone fascinated by the craft behind great storytelling, this is a masterclass in what it takes to build something that lasts.
🔗 Learn more about Work Editorial:https://www.workeditorial.tv/
🔗 Connect with Jane: https://www.linkedin.com/in/jane-dilworth-9713791/
🔗 Visit KoobrikLabs: https://koobriklabs.com
🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood/
Technically Creative by KoobrikLabs
Technically Creative by KoobrikLabs explores how technology and AI are transforming the creative industries.
In a world where creativity and technology increasingly intersect, artists, designers, and storytellers need to embrace new tools to streamline workflows, eliminate inefficiencies, and unlock their full potential.
How can AI enhance the creative process without replacing the human touch?
What emerging technologies are reshaping content production?
How can creative teams stay ahead in a tech-driven landscape?
These are the questions that our host, Orlando Wood, seeks to answer on this show.
In each episode, we sit down with leaders from media, entertainment, publishing, advertising, and beyond to uncover how they’re leveraging technology to elevate creativity and solve industry-specific challenges.
You can learn more about Koobrik Labs at KoobrikLabs - KoobrikLabs
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