On this week's episode, we talk with John Bourne, VP of Marketing at Cerus Imaging, a venture-backed agriculture technology company with a mission to help farmers be better stewards of the land while increasing farmer profitability. Topics include the unique needs of farmers, the challenges in measuring advertising efficacy in this particular industry, marketing R & D, niche communities, and a lot more.
Cerus Imaging:
Connect with John on LinkedIn:
https://www.linkedin.com/in/john-bourne-2466447/
Connect with host Brandon Kidd on LinkedIn:
https://www.linkedin.com/in/brandonjkidd/
Last but not least, be sure to leave us a rating and review on Apple Podcasts!
Lean Marketing
Ever wonder how the top brands in manufacturing and technology market themselves?
What can others in the field glean from their success? What can their brand stories reveal to us?
Introducing Lean Marketing – a new podcast dedicated to manufacturing and technology marketing leaders with an exploration of their business, their rise to the top of their industry, and inside tips that you can use to bolster your own future success.
Join us every week as we spotlight a new marketing leader and talk about how they use digital marketing to generate leads and sales for their businesses.
Lean Marketing is available online at leanmarketingpodcast.com, and wherever good podcasts are found.