On this week’s episode, we talk with JD Dillon, VP of Marketing and Pricing at Enphase Energy. JD talks about his journey to the world of marketing, the unique challenges of people who don't understand marketing and design but attempt to dictate them, misconceptions about the industry, being a generalist versus specific marketing, how to identify and market to niches, how to assemble a team and augment your weaknesses, and much more.
Connect with JD:
https://www.linkedin.com/in/jd-dillon/
Learn more about Enphase Energy:
Connect with host Brandon Kidd on LinkedIn:
https://www.linkedin.com/in/brandonjkidd/
Last but not least, be sure to leave us a rating and review on Apple Podcasts, and share this podcast with your friends if you found it useful. Word of mouth is the best way to help us grow.
Lean Marketing
Ever wonder how the top brands in manufacturing and technology market themselves?
What can others in the field glean from their success? What can their brand stories reveal to us?
Introducing Lean Marketing – a new podcast dedicated to manufacturing and technology marketing leaders with an exploration of their business, their rise to the top of their industry, and inside tips that you can use to bolster your own future success.
Join us every week as we spotlight a new marketing leader and talk about how they use digital marketing to generate leads and sales for their businesses.
Lean Marketing is available online at leanmarketingpodcast.com, and wherever good podcasts are found.