Episode 15 - John Caldwell - Building a referral partner program artwork
Lighting For Profits

Episode 15 - John Caldwell - Building a referral partner program

  • S1E15
  • 1:00:53
  • June 29th 2021

Building a referral partner program for your lighting business is not easy, but when done correctly it can result in monumental profits. This week, I bring on Luxury Pool Builder, John Caldwell. John and I will discuss our relationship and his experience with lighting on his projects. Rumor has it, he can sell ice to an eskimo, so if you're lucky we'll even get a sales tip or two!

Lighting For Profits

Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.

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Ryan Lee avatar
Ryan Lee
Host of Lighting For Profits

After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions. He is the host of Lighting For Profits at Turfs Up Radio where he chats with a new guest each week that share their passion and secrets for success in the industry.