Ever since the first commercials aired on radio and television, many of their product slogans have become part of our everyday life. Even today, most people can identify a product or company just by hearing them. Let me give you an example: if you were to hear, “Just do it!,” most of you would probably recognize that as Nike.
And slogans have been with us for generations and continue to be part of our culture. Slogans like: Where’s the beef?; Melts in your mouth, not in your hand; It’s the real thing; When it absolutely, positively has to be there overnight; Don’t leave home without it; and, It’s finger-lickin’ good, all take our minds immediately to a product or company. That’s the power of an effective brand.
One of the most well-known slogans ever created was for the Cunard (Kyoonard) Transatlantic Shipping Line. Chances are, you’ve never heard of them, but, in the 1950s, they owned the largest fleet of ships on the Atlantic, including the Queen Elizabeth and Queen Mary.
When jet airliners began to cross the Atlantic, the shipping company needed to tell people about the advantages and perks of traveling, instead, by ship. They soon came up with the corporate slogan, “Getting There is Half the Fun!,” which many people remember to this day, over 60 years later.
Now, while this slogan may have been effective for The Cunard Line, it doesn’t work for any parent who has every taken a car full of young children on vacation. Getting there is definitely NOT half the fun.
Boredom and impatience doesn’t take long to percolate from the backseat, and it isn’t long before you hear the inevitable wail, “How much longer? Are we there yet?”
And, you know, as we live out our Christian life in a hostile culture, we often get frustrated, impatient, and weary, too, and we’re bound to ask God what children on road trips and trying journeys have asked for decades: Daddy, Are We There Yet? Well, stay tuned for some words of encouragement as we travel this road together. That’s coming up on this episode of Living Lite Today.
Living Lite Today with Ron Lambros
Living Lite Today is a weekly podcast from Ron Lambros Ministries, Inc., a non-profit ministry established to help churches and non-profits become all that God intends them to be.
The Living Lite Today podcast is produced to offer hope, strength, and encouragement to anyone and everyone who is bogged down and burdened with the “baggage” of daily life. We’ll deal with real-life topics like relationships, finances, parenting/grand-parenting, spiritual growth, stress, fear, anxiety, discouragement, and so many other things that we all face as we live our lives, and learn how we can deal with them the way God wants us to.
I hope you make Living Lite Today part of your weekly routine and share it often with your friends. We can all use a little help to make our lives brighter and better...just the way God intends.