Managing Multiple Revenues and Family Futures

Host Russell Owens welcomes back arborist Athena O'Dell to discuss the seasonal changes in tree care, the impact of winter storms, and the importance of proactive maintenance. They delve into Athena's journey in the arboriculture industry, her family's involvement in the business, and the significance of education and networking at industry events. The conversation also touches on marketing strategies, business growth, and advice for aspiring arborists looking to enter the field.