This podcast will introduce you to the world of consumer behaviour offering discussion of the consumption of kitsch. What is kitsch? Do we love it or hate it? You will learn about the history, etymology and theories of kitsch, unravelling why we consume kitsch and why kitsch allures us as consumers. Oh yeah! And you will learn a little about garden gnomes along the way too 😉! So sit back, relax and get ready to consume some kitsch. Enjoy!
Dr. Leighanne Higgins is a Senior Lecturer in Marketing at the Lancaster University Management School. She teaches (advanced) Consumer Behavior on undergraduate and postgraduate Marketing degree programs and researches questions at the intersection of consumer behavior, religious practices and disability access barriers to the touristic marketplace.
Lancaster University Marketing Podcast Series
This series showcases some of the teaching content and style that you will experience at Lancaster University’s Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? Why are some of the biggest companies committing unethical incidents? What is the role of the marketing professional during the Covid-19 pandemic?