What do Nike, Volkswagen, Facebook, BP, Tiger Woods and Justin Bieber have in common? Join Dr. Felix Martin to find out. Dr. Martin invites you to jump into the shows of big corporations and consumers to explore key questions unlocking ethical dilemmas in marketing. What is moral licensing? How do we get companies to behave better?
Dr. Felix Martin is a lecturer in Marketing at Lancaster University Management School. He teaches Global Marketing Management and researches questions at the intersection of ethics, sustainability and consumption behaviour.
Lancaster University Marketing Podcast Series
This series showcases some of the teaching content and style that you will experience at Lancaster University’s Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? Why are some of the biggest companies committing unethical incidents? What is the role of the marketing professional during the Covid-19 pandemic?