What is the role of Marketing during the Covid-19 pandemic? How has the pandemic transformed our use and creation of consumption spaces? Josiane Fernandes invites you to reflect on the role of Marketing during the times of the pandemic and the need to actively engage in critical and innovative thinking.
Josiane Fernandes is a Lecturer in Marketing at Lancaster University Management School. She teaches on modules such as Introduction to Marketing, Business-to-Business Marketing and Strategic Marketing.
Lancaster University Marketing Podcast Series
This series showcases some of the teaching content and style that you will experience at Lancaster University’s Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? Why are some of the biggest companies committing unethical incidents? What is the role of the marketing professional during the Covid-19 pandemic?