MBT Episode 2 - Jonathan Darling: Leadership is Love artwork
Machine Builder Talk

MBT Episode 2 - Jonathan Darling: Leadership is Love

  • S1E2
  • 1:07:21
  • February 17th 2025

In Episode 2 of Machine Builder Talk, hosts Colin Cartwright and Craig Henry welcome Jonathan Darling, also known as JD, as their first-ever guest. JD, the Director of Sales and Marketing for Elite Automation, shares his nearly two-decade-long journey in the industrial machine-building industry, discussing his transition from being an exercise science major and fitness coach to becoming a passionate advocate for automation. He emphasizes the importance of people development in the industry, the transformative power of automation, and his belief that strong leadership equates to love and service. JD also highlights how LinkedIn played a crucial role in his career and the value of building genuine relationships both professionally and personally. The conversation delves into meaningful leadership practices, the challenges facing the industry, and personal anecdotes that have shaped JD’s professional journey.


00:00 Introduction to Machine Builder Talk

00:37 Meet Jonathan Darling (JD)

01:44 JD's Journey into the Industry

02:40 Elite Automation's Specialization

04:24 Accidental Entry into Automation

06:42 The Pivotal Moment

09:48 Passion for People Development

23:10 Challenges in the Machine Building Industry

30:42 Embracing Uniqueness and Manufacturing Opportunities

33:12 Leadership Philosophy: Love and Stewardship

36:20 Empowering Teams and Individual Goals

40:07 Navigating Career Changes and Industry Impact

45:33 Reflective Career Advice and Personal Growth

48:49 The Power of Relationships and Social Media

52:55 Leadership Insights: Lessons from Geese

57:44 Overcoming Challenges in Sharing Your Voice

01:03:28 Final Thoughts and Future Guests

Machine Builder Talk

Welcome to Machine Builder Talk, the podcast where industrial automation meets real-world machine-building insights. Hosted by Colin Cartwright, a seasoned automation professional with decades of experience, we’re here to spotlight the stories, innovations, and expertise of North America’s top industrial machine builders and OEMs.

From overcoming complex challenges to staying ahead in a rapidly evolving industry, Colin and his guests bring a wealth of knowledge and a conversational, down-to-earth approach to every episode. Whether you’re an employee, manager or the owner of a machine building company, or simply passionate about the future of industrial automation, Machine Builder Talk offers engaging conversations and actionable takeaways.

Join us as we connect with industry leaders and explore the people, machines, and ideas shaping the future of machine building and industrial automation.