5 Marketing Experts’ Favourite Marketing Tools/Tactics and Why
- S1E74
- 49:25
- January 3rd 2022
With so many new marketing tools and tricks and tips coming at you each week, which ones really matter? Which stand the test of time? Which are favoured by marketing professionals who use these tools day in and out on either their own company marketing or their clients’ marketing.
Each of the five Marketing Guides explained some of their favs and why. You’ll have to tune in to hear the whole show, but here are some highlights of what was discussed:
Ian had SEM RUSH as a go to as well as he discussed some Google Ads ninja stuff (legit ninja stuff!!).
Dan dove into the world of online press releases and then took us on a tour of his best tips for LinkedIn usage.
Paul talked all about SEO tips he uses and then weighed in on tips to get back in touch via email marketing - those customers who haven’t purchased from you in a while.
Ken hosted the show so he had a lot to contribute on each topic and then took us on a deep dive into developing a customer referral program
Jen profiled content repurposing (getting more mileage out of your content) and talked about the legit way to get more Google Reviews for your business.
Enjoy the show.
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/