đ„ Episode 228: About The YouTube Algorithm â Demystifying YouTube for Small Business Growth
Ever wondered how the YouTube algorithm really worksâand how YOU can use it to grow your small business? In this episode, the Marketing Guides for Small Business team dives deep behind the curtain of YouTubeâs latest algorithm strategies, including AI-driven personalization, metadata, YouTube Shorts, analytics, and content optimization. Whether youâre a complete beginner or looking to level up your video marketing game, this episode is packed with practical, non-geeky insights that will help you attract more viewers, get more clicks, and boost your channelâs organic reach.
đ Episode Highlights:
Get past the âmagicâ and learn how YouTube decides which videos get shown, how to optimize your content for the algorithm, and why video marketing should be in every small business ownerâs toolkit.
đ Table of Contents:
- đȘ Introduction: The (Not So) Magical YouTube Algorithm
- âł From View Counts to AI: The Evolution of YouTubeâs Ranking System
- đ§ How YouTubeâs Algorithm ThinksâUser Behavior, Engagement, and Personalization
- đ Metadata & Organic Reach: Structuring Videos So They Get Found
- đŹ Thumbnails, Titles & Playlists: Secrets to Clicking and Watching
- đ Using YouTube Analytics: Learn What Works (and What Doesnât)
- ⥠YouTube Shorts: What They Are and How to Use Them for Discovery
- đ€ AI, Faceless Videos & Automation: Video Content Creation in the AI Era
- đ Planning & Repurposing: Building a Smart Video Strategy for 2025
- đ Key Takeaways & Next Steps for Your YouTube Success
đŻ Benefits of Listening to This Episode:
- Discover exactly how the YouTube algorithm works in 2025 (and whatâs coming for 2026!)
- Learn actionable ways to improve your organic reach and get found more oftenâwithout paid ads
- Uncover the secrets of effective thumbnails and titles that drive real clicks
- Hear pro tips on how to use metadata, transcripts, and playlists to your advantage
- Find out why YouTube Shorts matter, and how to use them for greater exposure
- Avoid common mistakes that make your videos invisible to your target audience
- Get insights into faceless video strategies and how to save time with AI-driven content
- Learn how to use analytics to tweak your YouTube strategy for even better results
- Build a repeatable content plan that works across YouTube and other social platforms
đĄ Whether youâre stuck on what to post, not sure how to optimize a video, or intimidated by YouTubeâs ever-changing landscape, this episode breaks it all down so you can start (or supercharge) your video marketing with confidence!
đą Ready for More Marketing Wins?
Enjoyed this episode? Smash that subscribe button, leave us a review, and share it with a fellow business owner who wants to turn YouTube into a business growth engine!
Need expert help turning your marketing questions into business growth? Visit our websites for personalized marketing guidance:
đ Ian Cantle of Outsourced Marketing Inc.: outsourcedmarketing.ca
đ Ken Tucker â Changescape Web: changescapeweb.com
đ Jeff Stec â Tylerica Marketing Systems: tylericasystems.com
đ Dental Marketing Heroes: dentalmarketingheroes.com
â Tune in, get inspired, and letâs make YouTube work for your business success!
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/