We talk about something we get a lot of questions about - Facebook Ads. This could be either one of the best lead generation channels you use or one of the worst most expensive if not harnessed correctly. We provide you with an introduction to the world of Facebook ads.
- What types of small businesses should be using Facebook and why?
- What are the first steps to getting started running ads on Facebook?
- There are many different types of ads on Facebook. Which one’s should a small business use and why?
- What kind of targeting options are available for small businesses?
- What supporting Assets do I need to have in order to get the most out of my Facebook account?
- What are custom audiences and lookalike audiences and when should I use them?
- What are the biggest pitfalls or mistakes small business owners should avoid when starting with Facebook ads?
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
- Jeff Stec of Tylerica Marketing Systems: https://tylericasystems.com/