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Marketing Guides for Small Businesses

Building a Community of Brand Advocates

  • S1E235
  • 54:45
  • July 25th 2025

đŸŽ™ïž Episode 235 – Building a Community of Brand Advocates

Wouldn’t it be amazing if your customers did your marketing for you?

In this powerful episode, the Marketing Guides reveal how small businesses can turn satisfied customers into passionate brand advocates—and even build a thriving community around their business.


You’ll discover:

  • đŸ‘„ What a brand advocate really is—and why you can’t grow without them
  • đŸ”„ The difference between accidental word of mouth and intentional advocacy
  • 🧠 How to find your hidden fans using reviews, staff input, and CRM insights
  • đŸ§± Strategies for building a community from scratch (even with a tiny budget)
  • 🎁 How to reward loyalty without cheapening the relationship
  • đŸš« What not to do—like treating your advocates as just another marketing list


Plus:

  • 💾 Free and low-cost tools to start building your community
  • 📈 Why advocacy boosts lifetime customer value by 16% or more
  • ✅ One simple action you can take this week to move from customers
 to champions


Whether you’re just starting out or looking to deepen your customer relationships, this episode will help you foster authentic advocacy that grows your business and builds long-term trust.


👉 Listen now and subscribe for future insights that help your business thrive!


📎 Visit our websites:


🔖 #BrandAdvocacy #CustomerExperience #SmallBusinessMarketing #CommunityBuilding #CustomerLoyalty #MarketingStrategy #MarketingGuidesPodcast

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.

Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.

Our Guides are:

  • Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
  • Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
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