Content Creation Ideas For Your Small Business
- S1E105
- 59:09
- August 15th 2022
As a small business owner, you’ve probably heard that one of the keys to growing your business is producing great content connect you with a larger audience. “Content is king,” we hear over and over again. We know we should be producing quality content regularly, but as a small business, how do we generate ideas for all of this content? How do we set aside time to create it all?
In today’s episode, we look at how you can create a small business content strategy that helps you grow your audience without needing a huge budget or large content team.
Join us as we discuss:
What kind of content works best at each different stage of the marketing funnel.
Content ideas for the awareness stage of the funnel.
What other types of content, beyond blogs, you can use for inbound marketing.
What content repurposing is and why its important.
How to decide what content to repurpose.
What evergreen content is and how to use it across channels.
How you can use infographics in your small business’s content across different platforms.
What user-generated content is and how your small business could use it.
What kind of video content is feasible for small businesses.
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/