Dr. J.J. Peterson, Head of StoryBrand and Host of the Marketing Made Simple Podcast
- S1E121
- 48:34
- November 21st 2022
When a potential customer arrives at your website, is it immediately clear to them how you can help them? Is your message clear? When your marketing message isn’t clear, you lose people immediately.
In today’s episode, Dr. J.J. Peterson, Head of StoryBrand and Host of the Marketing Made Simple Podcast, joins us to share how you can clarify your message.
Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. StoryBrand helps business owners and marketers confidently create websites, emails, and more that actually work, without spending a fortune on consultants or agencies.
Listen to this episode to learn:
What the StoryBrand Framework is and why it’s so important.
How to create a common thread throughout your messaging if you offer more than one core product or service.
Common problems Dr. Peterson sees with business websites.
The value and benefits that come from having a website with a clear message.
How non-profit organizations leverage StoryBrand.
What a sales funnel is and why every organization needs one.
How you can attract visitors to your website once you’ve developed a clear message and built a strong site.
What the biggest misconceptions are about the StoryBrand Framework.
The most challenging industry for which Dr. Peterson has created a BrandScript.
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
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