Getting Your Small Business Started with Google Ads
- S1E118
- 1:03:02
- November 7th 2022
When your prospective customers are looking for your product or service chances are high that they’ll Google it. When somebody is looking for a dentist near them, they’ll Google it. If somebody needs a mechanic in their town, they’ll Google it. And when they Google it, they’ll see organic results as well as paid results.
Today we’ll be exploring the topic of Google Ads and how to get started with them. Google Ads are a powerful form of advertising and even though Google has made big steps to make them more accessible, there are some things you need to understand and areas to avoid.
Tune in to learn how to get started with Google Ads.
We’ll discuss:
Why Google Ads are such a powerful form of advertising.
How Google Ads work.
Choosing between Smart Campaign and Expert Mode options when setting up your Google Ads account.
An overview of what types of ad campaigns you can run and which type a first time advertiser should use and why?
Choosing your ad networks, schedule, and location–what ad networks you can choose and how you can target by location.
Setting up a daily budget and choosing your bidding strategy.
What keywords are, how they work, and tips for selecting keywords.
What negative keywords are and why they are so important.
What keyword match types are and why it’s so important to get them right.
The important elements of any ad and tips for building your ads.
The importance of landing pages when creating ad campaigns.
Key things you should measure when running Google Ads to maximize your return on investment.
For extra information, you might find these articles helpful: https://www.wordstream.com/blog/ws/2022/03/21/how-to-run-google-ads
https://www.wordstream.com/blog/ws/2021/09/07/ppc-reporting
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/