How a Total Online Presence Audit (TOPA) Can Improve Your Business
- E34
- 25:52
- February 8th 2021
In this episode, learn what the Total Online Presence Audits or TOPAs for short. We’ll explain what that is, how it helps and why you need to consider running your business through a TOPA.
Since most businesses are found online, wouldn't it help to know how your company's online presence is showing up to Google, your potential customers and compared to your competition?
Join in as the panel discusses this simple process and how it can help set your marketing up for success.
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/