How to Have Quick Wins in Marketing For Small Businesses
- S1E85
- 52:45
- March 21st 2022
The Four Common Problems Small Businesses Face
- Most business leak leads online
- Most marketing efforts take several week to show results
- Speed of response is critical to winning the business
- Tool costs add up
Nearly every small business has a limited budget. So if you have limited time and money, and you know that you can’t ignore the reality of digital marketing in today’s world, what do you do? Especially if you don’t have thousands of dollars to spend on SEO?
In this episode we cover answers to the following questions:
When we talk about things like quick wins or automated wins, what does this mean from a marketing perspective?
What is a website widget and why is it so important?
Google Business Profile (formerly GMB) has the ability for someone to text a business right from their Google Business Profile; so it seems like Google recognizes how important this is. Or is there another reason as well?
There are a ton of communication channels out there that people can use to communicate with a business, and some of them have to be done on that platform. Does this mean a small local business has to be monitoring all these channels or is there a way to simplify that?
About 62% of calls to local businesses go unanswered. Now don’t confuse this with ignoring them; but if there is only one person in the office answering the phone it either goes to voicemail or they are put on hold. If they hang up or don’t leave a message, that's a missed opportunity. Is there a way to immediately respond to that missed call and let them know someone will be contacting them?
What about review management and review requests? We’ve talked about the importance of reviews in the past; and that’s just one more thing that a business owner has to deal with. Any thoughts on automating this to one degree or another?
Join into the conversation and learn about quick marketing wins for your company.
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/