LOCAL SEO – A DEEPER DIVE
Are you truly leveraging the power of local SEO, or just scratching the surface?
This episode takes you beyond the basics—unpacking the strategies, hidden features, and common pitfalls that determine whether your business shows up (or stays invisible) in your local market. Whether you’re a service-area business, brick-and-mortar retailer, or local professional, the rules are changing and the competition is only getting sharper.
Before you listen, ask yourself:
- Do I really know how Google decides which businesses appear at the top of local results—and what’s holding mine back?
- Am I making critical mistakes with my Google Business Profile, or missing out on simple tactics that drive more calls and visits?
- With AI and changing search habits, am I prepared for the next wave of local SEO, or am I about to be left behind?
In this episode, you’ll learn:
- The truth behind “near me” searches versus geo-targeted queries—and why your content needs to serve both.
- Why Google Business Profile (GBP) is more than just a listing—and how to optimize every corner of it (categories, Q&As, reviews, and ongoing engagement).
- How proximity, relevance, and prominence drive results—and practical steps to improve all three for your business.
- The critical role of reviews, reputation, and ongoing profile management—plus what to do when you get hit by fake reviews or platform glitches.
- What’s new with local search in the age of AI and Large Language Models (LLMs)—and why SEO fundamentals aren’t dead (yet).
- Agency-level tips for grid reporting, heat maps, multiple branches, and troubleshooting why you’re not ranking.
Meet your Marketing Guides:
• Ian Cantle – Dental Marketing Heroes
• Ken Tucker – Changescape Web
• Paul Barthel – Changescape Web
• Jeff Stec – Tylerica Marketing Systems
Together, they bring decades of hands-on local SEO and digital marketing expertise, helping small and midsize businesses outsmart competitors and get found where it matters most.
Ready to stop guessing and start winning at local SEO?
Smash that subscribe button, share the show with your colleagues and local business friends, and connect with our Guides at their websites above for more resources, free tips, and a custom SEO review!
LISTEN NOW to unlock the strategies that drive local leads and revenue in 2025/26—and keep your business a step ahead.
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/