Local SEO for Contractors: A Guide to Winning Online
- S1E212
- 56:47
- December 7th 2024
Episode 212 - Local SEO for Contractors: A Guide to Winning Online
Welcome to Episode 212 of the Marketing Guides for Small Business Podcast! In this episode, our panel of experts dives into the essential strategies contractors need to dominate their local markets using Local SEO.
Did you know that 14% of contractors analyzed don’t even have a website? If you’re relying solely on word of mouth or outdated methods to attract new customers, this episode is your wake-up call. From mastering your Google Business Profile to creating a cohesive online strategy, we’ll show you how to stay ahead in a competitive industry. If you’re a contractor looking to generate quality leads and grow your business, this episode is a must-listen!
What You’ll Learn in This Episode
• Why having a website is crucial for trust, professionalism, and online visibility.
• The role of Google in local SEO and why it dominates over 90% of search traffic.
• How to optimize your Google Business Profile for maximum impact.
• The three pillars of local SEO success: relevance, proximity, and prominence.
• Strategies for gathering and leveraging Google reviews to build social proof.
• Why combining your website with a Google Business Profile creates a powerful symbiosis.
• How to claim and set up your Google Business Profile step-by-step.
• Tips for maintaining a steady stream of reviews to boost your rankings.
• The importance of content tailored to your services and location.
• Common mistakes contractors make and how to avoid them.
Ready to take your contracting business to the next level? Contact our Marketing Guides for expert advice tailored to your needs:
Want more insights? Subscribe to the podcast and share it with your network to spread the knowledge. Don’t forget to leave a review to help others discover this valuable resource!
#LocalSEO #ContractorMarketing #SmallBusinessGrowth #GoogleBusinessProfile #MarketingTips
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/