Rand Fishkin - CEO and Co-Founder of SparkToro

Automation and AI Bots: Paul shares his enthusiasm for building marketing automation systems and AI bots. He finds immense satisfaction in learning how these technologies work and solving the problems they present.
Deep Technical Knowledge: He enjoys diving into the nuances of SEO tools and getting hands-on to solve technical challenges.

S1E225
1:04:23
February 21st 2025

In this episode, we speak with Rand Fishkin, CEO and Co-Founder of SparkToro, former co-founder and CEO of Moz, co-founder of Inbound.org, and author of the book “Lost and Founder.”

We discuss important SEO topics and trends, including his 2024 Zero-Click Search Study

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.

Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.

Our Guides are:

Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/