Small Business Marketing with John Jantsch
- E16
- 24:51
- October 11th 2020
We talk with one of the real gurus of Small Business Marketing, John Jantsch. John wrote the groundbreaking book Duct Tape Marketing, and also recently published a new book called The Self Reliant Entrepreneur. To find out more about John, visit https://ducttapemarketing.com/
In our discussion we cover:
- What is the Marketing Hourglass and why is the concept of the hourglass so important in understanding the customer journey?
- What are your top 3-5 tips for a small business owner looking to improve their marketing in the current environment?
- How realistic is it for a small business owner to get their marketing work done on their own / without either hiring staff or contracting with consultants or agencies?
- What is most important for a small business owner to get done when it comes to marketing strategy?
- How important is marketing automation for small businesses?
- What is a total online presence and why isn’t a website or a Facebook Page enough?
- What has been most UN-changed in marketing for Small Businesses since you first wrote Duct Tape Marketing?
- What can a business do to vet a marketing agency or consultant?
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
- Jeff Stec of Tylerica Marketing Systems: https://tylericasystems.com/