Small Business Marketing with Mike Cooch
- E19
- 24:49
- November 2nd 2020
We talk with one of the really big influencers of Small Business Marketing, Mike Cooch. Mike is an entrepreneur and fast-growth CEO that has founded businesses in technology services, marketing services, digital publishing, and ecommerce. His businesses have been named to the INC Magazine List of Fastest Growing Companies, and were also nominated as a Best Place to Work in their respective cities.
You can find out more about Mike and his businesses atL
- https://lvrg.com/
- https://theresandiego.com/
In our discussion we cover:
- What a small business should put in place regarding a sales and a marketing system
- What are your top 3-5 tips for a small business owner looking to improve their marketing in the current environment?
- How realistic is it for a small business owner to get their marketing work done on their own / without either hiring staff or contracting with consultants or agencies?
- Thoughts about social media marketing for a small business - and which platforms to use
- How important is marketing automation for small businesses?
- What has been most UN-changed in marketing for Small Businesses since you first wrote Duct Tape Marketing?
- What can a business do to vet a marketing agency or consultant?
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/