Special Guest - Dan Kraus - Programmatic Advertising for Small Business: How to Target Smarter and Get Better Results
- S1E249
- 1:07:40
- October 24th 2025
Programmatic Advertising for Small Business: How to Target Smarter and Get Better Results (with Dan Kraus)
Think advanced digital ads are just for big brands with big budgets? Think again.
In this episode, the Marketing Guides for Small Business welcome programmatic advertising pro Dan Kraus, Managing Director at Shift Advertising, to bust the myths holding SMBs back from smarter, more precise, and more profitable digital ads.
đ Why Listen? (Benefits)
- Learn how to reach YOUR perfect customersâwherever they spend time onlineâwith technology that was once only available to the biggest brands.
- See what your competitors donât: local geotargeting, cross-device campaigns, and real-time data-driven results you can actually use (even on a shoestring budget).
- Walk away with clarity about digital ad options you didnât know you hadâand the confidence to finally stop wasting money on guesswork!
đ What Youâll Learn
- What programmatic advertising really is (and how itâs different from Google, Facebook or âboostedâ posts)
- Where your ads can runâdesktop, mobile, streaming TV, even down to a single block in your neighborhood
- Budget realities: how much you really need, and tips to compete with bigger advertisers
- How tracking, reporting, and compliance are simpler (and smarter) than you thought
- When (and why) to use programmatic instead ofâor alongsideâMeta and Google Ads
- The nuts and bolts: how fast you can launch, how to use geofencing, how small you can target, and what pitfalls to avoid
đ ď¸ How to Put It Into Action
- Evaluate your current digital adsâare you just âboosting postsâ or relying on Social/Google? If so, compare your results with whatâs possible using programmatic targeting.
- Start small: pick ONE local or event-based use case from the episode (e.g. neighborhood targeting, flash sales, specific customer segments) to test a programmatic campaign.
- Talk with your team: how precise do you actually need to be? What reporting or ROI would prove an ad channel is working for you?
- Reach out to a programmatic specialist (like Dan from Shift Advertising or one of our guides) for a no-pressure consultationâfinally bringing clarity to your 2024 digital marketing!
đ Connect with Your Marketing Guides
- Ian Cantle â Dental Marketing Heroes
- https://dentalmarketingheroes.com
- Ken Tucker and Paul Barthel â Changescape Web
- https://changescapeweb.com
- Jeff Stec â Tylerica Marketing Systems
- https://tylericasystems.com
- Dan Kraus â Shift Advertising
- https://www.shiftadvertising.io/
Donât let your digital ads blend into the background. Listen now to learn how programmatic can put your brand in front of the right audienceâevery time, on any budget.
Ready to take your advertising further? Hit play, subscribe, and connect with the guides for your next step!
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/