Special Guest - Erin Perkins: Attract More Customers with Accessible Marketing
- S1E223
- 48:48
- May 8th 2025
In this insightful episode, guest expert Erin Perkins joins the Marketing Guides to explore how small businesses can attract more customers by making their marketing more accessible. From website design to email structure and social media content, Erin walks us through practical strategies that make a difference—and increase customer loyalty and visibility at the same time.
📚 Here’s What You’ll Learn:
- What marketing accessibility really means (and why it’s more than compliance)
- Common accessibility mistakes businesses make—without realizing it
- How to improve your website and social content for people with disabilities
- The business case: how accessibility can expand your reach and revenue
- Why accessibility benefits all your customers, not just those with disabilities
- Tools and tips to start improving your marketing today
🎯 Benefits to You:
- Make your business more inclusive—and legally protected
- Attract and retain more loyal customers
- Improve SEO, readability, and user experience for everyone
- Build a stronger brand image and reputation
- Tap into an underserved market with major spending power
00:00:01 Introduction and welcome to Erin Perkins
00:01:30 What is accessible marketing and why does it matter?
00:07:50 Real-world examples of inaccessible marketing
00:12:15 How to assess and improve your website’s accessibility
00:17:30 Why accessible content performs better with everyone
00:22:00 Social media accessibility: tips and tools
00:26:45 The ROI of accessibility: customer loyalty and search ranking
00:31:10 What to prioritize if you're just getting started
00:36:00 Accessibility as a core brand value
00:41:45 Wrap-up and Erin’s final thoughts
📢 Get the help you need:
If you found this episode valuable, please subscribe, leave a review, and share it with a fellow business owner or marketer. Let’s build a more inclusive marketing world—together.
Need expert help making your marketing more effective and accessible? Visit our websites:
🔗 Changescape Web: changescapeweb.com
🔗 Tylerica Marketing Systems: tylericasystems.com
🔗 Outsourced Marketing Inc.: outsourcedmarketing.ca
🔗 Dental Marketing Heroes: dentalmarketingheroes.com
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/