We talk about local SEO vs. traditional SEO and how they relate to one another.
- What are search engine Crawls, Indexes, and Retrieves?
- How can you help the search engines crawl and index your pages?
- What are some of the differences between traditional SEO and local SEO? Are they different algorithms?
- How does Google My Business (GMB) fit into local SEO?
- Can you just ignore traditional SEO and focus entirely on local SEO? Or do they relate to each other to some degree?
- How does Google determine local intent behind a search query?
- How does a small business take advantage of geographically relevant information and user intent to increase my local search rankings on Google?
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
- Jeff Stec of Tylerica Marketing Systems: https://tylericasystems.com/