Transformation...Creating Repeat Customers Who Refer You
- S1E44
- 37:14
- April 26th 2021
Acquiring a new customer can cost five times more than retaining an existing customer.
The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
Aside from the math, what are some reasons a business owner needs to seriously develop a strategy for repeat/returning customers? Listen in to find out...
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/