Video marketing! How can small businesses use video in their marketing and when does it make the most sense? Plus - what to do if not everyone loves the spotlight, should introverts be on video too? What about the company owner/leader or should just the customer-facing team be on video? These questions and more are covered in this episode. You'll be armed and ready to add video to your small business marketing plan after listening to these practical tips.
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/