What Gives Us Joy In Marketing
Overview
In this insightful episode of the Marketing Guides for Small Businesses podcast, hosts Ken Tucker, Paul Barthel, Ian Cantle, and Jeff Stec take a deep dive into what brings them joy and satisfaction in their marketing careers. They discuss what fuels their passion for marketing, from the thrill of problem-solving to the satisfaction of seeing their clients succeed. The hosts also share their insights on the various tools and tactics they favor, as well as what challenges and frustrates them in the ever-evolving landscape of digital marketing.
Key Learnings
Ken Tucker's View:
- Passion for Constant Learning: Ken talks about his endless love for learning about new marketing tools and features. He admits to having "shiny object syndrome" but finds joy when discovering new features that can add value.
- Building Solutions: He expresses his love for building websites and creating pages, which serve as immediate, tangible outcomes of his efforts.
Ian Cantle’s Perspective:
- High ROI from SEO: Ian shares his excitement for SEO and how seeing the results positively affect a client's bottom line is the highest form of success for him.
- Orchestration and Holistic Marketing: He emphasizes the importance of a strategic, orchestrated approach to marketing that integrates various tactics seamlessly.
Jeff Stec's Joy in Automation and Problem-Solving:
- Love for Engineering and Building Things: Jeff compares his experience as an engineer to his current role, where he enjoys problem-solving and creating marketing systems.
- Education and Client Empowerment: Jeff likes educating clients and demystifying the marketing processes, making them more involved.
Paul Barthel’s Passion:
- Automation and AI Bots: Paul shares his enthusiasm for building marketing automation systems and AI bots. He finds immense satisfaction in learning how these technologies work and solving the problems they present.
- Deep Technical Knowledge: He enjoys diving into the nuances of SEO tools and getting hands-on to solve technical challenges.
Challenges in Marketing:
- Client Expectations: The hosts discuss the difficulties of managing client expectations, particularly when clients want quick results or shiny new tactics without understanding the strategic foundation required for long-term success.
- Outdated or Bad Information: Ian and Jeff talk about the frustrations of battling against outdated or incorrect information that clients bring from networking events or other sources.
- Multi-Vendor Approaches: Ian highlights the issues with having multiple vendors who don't coordinate well, making it hard for clients to achieve a cohesive strategy.
- Technical Challenges: Jeff and Paul touch on the time-consuming and often frustrating task of keeping up with ever-changing software platforms and the lack of proper documentation.
HOW TO GET STARTED TODAY!
Thank you for tuning into this episode of the Marketing Guides for Small Businesses podcast! If you found value in this discussion, please like, share, and subscribe to our podcast. Do you have marketing challenges that you'd like us to tackle? Or do you need tailored advice on how to elevate your business’s marketing strategy? Visit https://marketingguidesforsmallbusinesses.com/ to set up a free consultation call with any of our expert hosts, and let's take your business growth to the next level. Don't forget to rate and review us wherever you get your podcasts, so we can continue to bring you the content that helps you and your business thrive.
Keep calm and market on!
GET IN TOUCH WITH THE MARKETING GUIDES:
Ian Cantle of Dental Marketing Heroes and Outsourced Marketing
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/