Why the 101-level explanations will win you trust of your customers...
Basic content. What does that mean? Firs, content is any information that your company produces to explain, educate, entertain people about the product or service your company sells.
The basic content is the introductory or 101-level information about your company’s products or services.
For us on the panel, all marketing company owners, some basic content that we would produce would be basic information about a website or introductory information about how to choose a social media scheduling tool or 101-level information about how to get started with email marketing. This is the basic stuff.
Here’s the problem - While most of our clients and potential clients and probably YOUR potential clients and customers are searching for the basic information on a product or service they are learning about, most companies want to talk about the advanced stuff. They want to talk about the thought leadership stuff, or the high-level concept stuff not the basic stuff.
So right away we have a disconnect between you and your customer. Not good. Join us today as we discuss basic content and get you on the road to creating this essential information for your customers.
Marketing Guides for Small Businesses
We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/