Why Your Small Business Should Have an Email Newsletter artwork
Marketing Guides for Small Businesses

Why Your Small Business Should Have an Email Newsletter

  • S1E104
  • 50:21
  • August 8th 2022

Email newsletters are the daily, weekly, monthly, or quarterly newsletter you receive from a company. Some of them are full of deals, others of announcements, others share tips or case studies, and others dive deep into one topic. 

There are many ways to set up your newsletter. The key is to determine the best style, content and cadence that works for you and your ideal customers. And, most importantly, to keep sending regularly. Today’s episode is all about email newsletters for small and medium businesses. 

Tune in to learn:

Why your business should consider starting a newsletter if you don’t already have one.

How to determine where to start when creating an email newsletter.

How frequently you should send your newsletter.

How to decide the best format and content types for your newsletter.

Why businesses tend to stall on sending out their newsletter regularly and how you can avoid this pitfall.

What easy and/or free email newsletter software systems exist and why you should use one.

How to use newsletter analytics to help determine if a newsletter is a useful tool for your business.

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.

Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.

Our Guides are:

  • Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
  • Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
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