Zach Anderson on Website Lead Capture, Speed of Response, and Text Message Marketing artwork
Marketing Guides for Small Businesses

Zach Anderson on Website Lead Capture, Speed of Response, and Text Message Marketing

  • S1E65
  • 34:51
  • October 18th 2021

We’re excited to be talking with Zach Anderson of MoLoMedia about:

  • Website Lead Capture
  • Speed of Response
  • Text Message Marketing

Learn the answers to help your own company's website presence. We asked Zach:

  1. What does text-enabling your website mean and why is it so important?
  2. Is it possible to use a web text widget to call or text someone in a company or even contact different people or departments?
  3. Why is the speed of response from the business so important? 
  4. What’s the difference between SMS and MMS?
  5. Does text message marketing work for any business? 
  6. How do you get people to opt-in to your text message marketing list?
  7. How do automated text messages campaigns work? 
  8. How important is it to use a text message marketing system to communicate with leads and customers? Couldn’t a business just use their cell phone?
  9. Why do most businesses fail with the text message marketing that comes with something like a Point of Sale (or POS) system?
  10. How important is it to be able to track revenue by campaign and by phone number? Are there any other metrics that show how effective text campaigns are?

Join in for an informative episode and learn the power of text message marketing for your own business.

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.

Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.

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  • Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
  • Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
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