In this episode, you will hear all about how Adtriba supports clients with incrementality and geo-lift testing. We will discuss the best practices for designing, implementing, and integrating these tests with MMM and MTA in a holistic measurement approach.
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Marketing Measurement Matters
Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.
This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.