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Bayesian vs. Frequentist Debate, Triangulation and Third-Party Cookies artwork
Marketing Measurement Matters

Bayesian vs. Frequentist Debate, Triangulation and Third-Party Cookies

  • 26:53
  • January 18th 2024

This week we chat about Bayesian vs. frequentist and the argument to use one over the other in marketing measurement. Is one better or more intuitive than the other, or does it simply depend on what you're used to using? We also speak more about triangulation, try to simplify the method and explain why it's the way forward for measuring closest to the "truth" And of course, third-party cookies are still on our minds. We discuss when they are supposed to leave us for good.

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Marketing Measurement Matters

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence.

This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel.